The 7 Ps to Why You Should Hire a Professional for Your Logo or Brand Cover
Cassio Vieira

Cassio Vieira

The 7 Ps to Why You Should Hire a Professional for Your Logo or Brand

Are you starting a business or looking to start a personal brand? If so, then you’re probably looking to design a logo or brand. There are a few avenues that you can take.

You can design your logo or brand yourself, but if you’re inexperienced then that will only take you more time. Alternatively, you can use an online logo maker. However, online logo generators will rarely give you the results you are looking for due to their limited offerings. Another option are design contests, but these are risky and unethical.

You can save yourself time and headaches by hiring a professional logo and brand designer. A professional designer is someone who has invested and equipped themselves with the proper education and tools to make your vision come to life.

Here are the 7 Ps to why you should hire a professional to design your logo or brand:

1) Personal

It’s important that when working with a professional that they make the experience feel personal. When working on your brand, the designer should make you feel like you are part of the design process. They should keep you updated through the progression of the brand design and remind you of any important meeting dates.

It’s necessary that the designer listens to your wants and needs of your brand, as well as answer any questions you might have. Likewise, the designer needs to ask you the right questions in order to get the best out of designing your brand. It’s vital to have a solid relationship with your designer so they can best execute the job.

"The process is just as important as the final product, if not more important than the final product."

2) Process

The process is just as important as the final product, if not more important than the final product. A professional graphic designer should have a well thought out process. You want to work with someone who has each step planned out when designing your brand. You should be aware of this process and they should have a written-out timeline of the project. I recommend finding out what the designer’s process is like because not every process is suited for everyone.

3) Plagiarism

You want to make sure the designer you hire has a good reputation and is free of any plagiarism claims. A professional will take the right measures to ensure that the logo or brand they designed for you is authentic. As part of their process, they should do their research that their design for you is original and hasn’t been done before. Also, read-up on their testimonials to get a better understanding of their character. Ultimately, you should trust your graphic designer.

4) Perspective

Having a professional graphic designer in your arsenal can give you a fresh perspective. Graphic designers are creative people and will give you ideas that you might have never thought of. They’ll turn your words into visuals. A visual interpretation of your business will give you a clearer perception of your master plan.

5) Pop

A professional will deliver you a brand that pops! You want a brand that will stand out from your competition. Savannah Larsen once said, “be a flamingo in a flock of pigeons”. A professional designer can make your brand that flamingo resulting in successful brand awareness.

6) Persistence

Your brand should be persistent. A professional graphic designer will provide you with the right assets for a persistent brand that will help you build your brand in the long-run. You want your brand to look and feel consistent throughout its lifespan. A professional will do just that by preparing you with a brand style guide, a set of guidelines for your overall brand, if you choose to commission for one.

7) Professionalism

Hiring a professional graphic designer will result in a professional-looking logo or brand. If they carry themselves professionally, then you should expect them to deliver professionalism to your brand. Professional graphic designers are trained to make your business look sharp. They have the right tools to communicate your message in an appealing manner. Your customers or audience will take you seriously and therefore trust your brand.

If you’re serious about your business or personal brand, then you should be serious about hiring a professional to execute your brand. Whether it’s a logo or whole brand identity, then contact me at Duvio Studio. I will get back to you within 72 hours and we can begin discussing your vision!

All the best,

Cassio Vieira

Duvio Studio

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Want a logo or brand design quote?

Get in touch with Cassio Vieira and we will discuss the needs of your project or answer any questions you might have. Cassio will get back to you as soon as possible.