I designed a logo and brand assets that met all of NSNY’s needs. Additionally, I accomplished the goal of creating a brand identity system by producing brand guidelines.
With a brand guide, I was able to organize the logo, wordmark, color palette, typeface, layouts, and much more under one roof. One of the primary functions of the brand guide is that it conducts itself as a rule book. In it you’ll find methods on how to properly utilize the logo, when to use type, and what colors are accessible. Additionally, you’ll locate how to properly treat stationery suite elements, how merchandise looks, and more. Above all, the brand guide is the perfect tool for dictating how a brand is perceived and how it looks & sounds.